Blink: or how to make great quick decisions

How do you make your decisions? Like most of us, you’ve probably been influenced by the relentless promotion of rational decision-making models, especially if you happen to work within a large public or private sector organisation. Masses of MBA courses, business textbooks and consultants advocate the now classic approach: identify all your available options, weigh the pros and cons, evaluate against agreed criteria, rate them, then implement the one that scores best.

Read the full pdf (55KB)

idenk updates

Sign up for updates on our latest thinking via the Business Briefing