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Briefings Archive 2008

2008

Seasons Greetings 2008
This message comes with seasons greetings — and a chance for some guided reflection — from all of us at idenk.
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Getting you onto the front foot
Getting on an early train this morning, with the dawn seeming a long way away, it's encouraging to know that we do have a choice in how we choose to look at things.
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Regulatory lessons ring home
As much as Springtime, we find the early weeks of Autumn a great time to think again about our objectives. To reflect on the year past and to think ahead. Maybe it's living in a university town like Cambridge (or the fact that we still have kids at school) that encourages this focus on academic years.
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Are they being served?
How well are your customers being served? Can you be sure that everyone who uses your product or service, or who comes into contact with your organisation gets the best possible experience they can?
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Climate change - does it leave you hot or cold?
–at home, at work, at play. We see this in a trivial yet powerful way every time we run an event: people take a seat and then return to this same chair again and again – even if the meeting runs for 24 hours!
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A head full of heart?
How much of your thinking is logical and rational? How much of it is influenced by emotion and swayed by the way you feel?
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Did you look at the trees this morning on the way to work?
Despite some hard frosts and earthquakes, most of them are budding. The early bulbs are also flowering and if you look closely lots of plants are showing signs of renewed growth. Hopefully without sounding sentimental, there is something about this time of year which seems to give a sense of potential and possibility.
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Apple, Bovril or Cadbury's chocolate: better to be hated than ignored?
How critical is your brand to your success? Every organisation has one, even though they don’t think they do or don’t believe in them. Whether you are a global enterprise, public body, small business or freelancer, your customers, suppliers, partners all have a view about what it is that you offer them, what it’s like to work with you or buy from you and what you stand for.
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